“Enterprise Mobility Management: Everything you need to know about MDM, MAM, and BYOD” is available today!

In the past few years, more and more employees have been demanding to do work from iPhones, iPads, and Android devices. Back in days of BlackBerry, dealing with mobility was easy. However, these new devices aren’t so easy to manage, and the tasks that employees are doing are far more advanced. In addition, now we also have to grapple with the trend of BYOD—personal devices in the workplace.

The enterprise mobility management (EMM) industry has responded with technologies like mobile device management (MDM), mobile app management (MAM), mobile virtualization, app wrapping, “containerization,” and mobile file syncing.

Al this technology is new, and it’s evolving rapidly. The stakes are high: Thanks to the consumerization of IT, if enterprise IT doesn’t figure mobility, user will bring in their own phones and tablets and do whatever they want.

“Enterprise Mobility Management: Everything you need to know about MDM, MAM, and BYOD” is your guide to figuring out how it all works.

In this book, readers will learn: How MDM really works, what it does well, and what its limitations are; Why IT’s mindset has to evolve from locking down devices and networks to making data and applications accessible in a safe way; Why the real challenge isn’t personal devices, but mixing work and personal apps and data on a single device, regardless of whether they’re personally-owned or corporate-deployed; How mobile app management work, and why, despite challenges, it may be the best approach for keeping corporate data secure; And how future developments could affect approaches to enterprise mobility management.

This book is for people who have been tasked with “figuring out BYOD. ” It’s for companies that for years have dealt with only BlackBerry and BlackBerry Enterprise Server (BES) and want to know what’s next. It’s for desktop admins and architects who are now tasked with delivering applications and data to new platforms. It’s for the mobile managers who were happy with BES for the past 10 years and now have to deal with users bringing in iPhones.


1. The Mobile World
2. How Our Present Mobile Landscape Came to Be
3. Understanding iOS and Android (From an Enterprise Perspective)
4. Understanding Mobile Device Management
5. The Reality of Mobile Device Management
6. Early Attempts at “Solving” Mobility and Providing Dual Persona
7. Mobile App Management
8. The Core Apps for MAM: Email Clients, Mobile File Syncing, and Managed Browsers
9. Building a Corporate Ecosystem and Enabling Dual Persona
10. Dealing with BYOD
11. Putting it All Together: Deployment Considerations for EMM
12. The Future of Enterprise Mobility Management

Jack Madden covers everything related to enterprise mobility management at BrianMadden.com, a website devoted to desktop virtualization, the consumerization of IT, and enterprise mobility. Jack has written hundreds of articles and spoken at BriForum, Citrix Synergy, and other events throughout the US and Europe. In addition to “Enterprise Mobility Management: Everything you need to know about MDM, MAM, and BYOD,” Jack co-authored “The VDI Delusion” in 2012.




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